The First Choice for refreshing produce

The First Choice for refreshing produce

The First Choice for refreshing produce

First Choice are preferred suppliers of fresh produce to the hotel and restaurant industry in London and the Home Counties.

Based in New Covent Garden Market since 2001, First Choice now occupies one of the most modern and state-of-the-art catering facilities in the heart of London's larder. 

Ensuring that each and every order is correct has become our daily mission and is the guiding principal instilled in all of our staff.

We understand that we will only ever be as good as our last order.

First Choice are preferred suppliers of fresh produce to the hotel and restaurant industry in London and the Home Counties.
Explore Extraordinary
Fruit & Vegetables

Explore Extraordinary Fruit & Vegetables

Our produce is sourced from all over the world. Focusing on quality, we cherry-pick our suppliers very carefully in France, Italy, Spain, India, Kenya and of course, here in the UK. 

We have various expert buyers exclusively placed for us in markets in Rungis, Barcelona, Milan, and more. As with all systems in place at First Choice Produce, the role of purchasing is not solely in the hands of one person but worked on a rolling basis to allow produce to reach us around the clock.

Only great produce creates great dishes

“After six years of service, I consider First Choice to be at the forefront of the supply chain. Seasonal, fresh & innovative products always at my door which comes from the professional team who strive for quality, service and have a passion to go that extra mile to please.”

Pascal Aussignac Executive Chef, Club Gascon
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